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What is the name of your company? We want to make sure we are using the correct name. Seems obvious, but better safe and sorry.
Which words in the company name do you want to emphasize? If there are multiple words used, you may want to emphasize one word over another.
Do you want to include a tagline into the logo? Adding taglines to a logo is not recommended in general, since they make the logo too cumbersome as they take too much space. However, you may have the tagline of their company featured in their logo.
What is your company’s field of business? This is very important. Different businesses call for different logos.
What age group of customers are you targeting? The logo has to look attractive not only to you, but to your own customers. Different age groups have different tastes.
What distinguishes you from other companies in this field? This can be as important as the field of business itself. There are thousands of companies in each sector of the market, but every logo needs to be unique.
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